Based on the mythical Firebird, brand building can be a difficult quest to exceed consumer desires and drive exponential profitable growth. Difficult to articulate in a crisp way that the entire company sees the value and knows how their everyday job impacts the vision and growth of the company.
However, brand driven growth is always possible and worth the quest!
The Firebird was believed to drop pearls from it’s beak on the villages it flew over and whomever found them was enlightened and became wealthy. There was belief that a single tail feather could light up an entire room. Not a myth, but truth, a strong brand identity can light up an entire marketplace! And the pearls that drive that growth are continuous consumer immersions to stay true and dedicated to your consumers. The “villagers” are your entire company, not just the marketing folks. Because it takes the whole village to grow exponentially.
With that backdrop, Firebird Branding is dedicated to helping build enlighten brand identities, where pearls of consumer insights keep the brand identity relevant and the business growing. My work is dedicated to helping executive teams, marketing departments and cross functional teams:
- Build or Revitalize brand identities and architectures
- Map out consumer paths for ongoing connections
- Identify exceptional communication strategies
- Flawlessly activate communication in mediums consumers use today – most often on their phones!
- Foster a culture of growth where every member of the company is excited and appreciates how their individual actions contribute to the growth of their businesses.
Lighting up your brand’s growth potential. That is Firebird Branding.
About REBF –
Rebecca has never met a brand she hasn’t loved growing from laundry detergent to flea and tick drops to 3d printing. She is an ardent advocate for the consumer’s voice to drive business decisions and impact on the world around us. Rebecca started her career at Ogilvy & Mather and Unilever Home & Personal Care, leading teams in oral care, prestige and mass fragrances, laundry cleaning, and skin care. Since then she has lead growth for Hartz Mountain Pet supplies in the reinvention of the Flea & Tick business, innovation ideas for Trident Gum and Oreos, direct to consumer sales of 3d printing for the general public hobbyist, car wash field marketing and expansions, with a few not for profit leadership roles in between.
Rebecca is especially passionate about bringing the cross functional team together to drive organic growth with her proprietary team owned growth initiative process. Brand aid, consumer segmentation as well as brand launches direct to consumer have via Brand websites and Amazon have also become areas of expertise through the years.
Most recently, Rebecca has spent the majority of her time with start ups, small businesses and solopreneurs helping them clarify who their consumer is, how they articulate their brand and explode into the general market.
And yes, she and her team dyed this piano PINK!