The value of Branding and sometimes the need for a refresh or re-branding…
Crystalize your brand identity for the first time or explore an update. Our model explores the tangible and intangible benefits, your product or service “voice” and what makes your truly unique in a sea of options.
Rit Dye was being branded as a laundry aid. However, the 100 year old brand was actually being used as a creative medium for makers who wanted to revitalize their world in color. The Rit Studio re-brand saw 5% growth annually, while category was declining 3-4%.
How can we help you with your branding needs?
What We Typically Cover:
– Functionality – What exactly do consumer get physically
– Personality – how do you present your product and is everything consistent around this persona you have chosen
– Emotional impact – how does your consumer feel when and after using your product or service. Hint – this is the most important part of your brand because this is what drives repeat purchase and word of mouth sharing with friends.
Read more about our branding model approach here!