T. O. G. I.

Team Owned Growth Initiatives

Teams can drive or kill growth. When inter-discipline teams leverage the T.O.G.I approach to growth goals they see speed to market, stronger consumer adoption, higher sales, and better profit.

TOGI (Team Owned Growth Initiatives) are the secret sauce to spectacular success from start ups to Fortune 50 companies. When growth initiatives are born out of a diverse cross functional team discussion and debate, the solutions are inevitably better vetted for market success and the team has a vested interest to bring it to completion. Everyone from the call center to warehouse managers up to the C suite feel heard and in return committed to the growth goals.

T.O.G.I. process helps make any IRL (In Real Life) meeting the epicenter of this synergy and work focus. Quarterly team meetings, Annual Planning, War games, Innovation days…take your team meetings to an entirely new level with the Firebird Branding TOGI process.

Here are the key components:

  1. External Customer/Consumer insights around specific business issue/opportunity
  2. Reframing issues holistically from both internal and external considerations
  3. Solution Avalanche – all ideas on the table
  4. 3-5 team selected actions for immediate follow-up with the team owner assigned to each for progress accountability
  5. Follow up check-in date confirmed

What We Do:

– Develop unique exercises to dissect an issue or opportunity that engages every individual on the team
– Connect the consumer voice to issue/opportunity
– Project timeline the outcomes of the meeting so you leave with a roadmap to action the meeting right away.

Getting together for team meetings IRL has taken on a whole new meaning now that so many folks work remotely. Having fun, getting to know one another and sharing a common work objective can be incredibly powerful for the speed to market and success of any companies products and services. Read more HERE about the impact Cross Functional Team meetings have had for me.

Here is another business article I wrote about a specific team meeting – A Pirate Raid! You might find this helpful too.

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