Is your marketing department a profit center?
Who do you need inhouse? Who can you source as a freelancer or through an agency.
We take a look at your business KPIs, assess your current resources and help you improve your marketing team’s productivity on the key metrics that are driving business growth. Marketing can be a profit center, not an expense line! This service can include completely new or partial updates to marketing org chart and job description development. Marketing team 360 feedback, reviews, and coaching. Agency reviews. Job posting, interviewing and hiring as needed.
At International Car Wash group we completely overhauled the entire marketing department bringing crisp KPIs to the department for the first time before merging with a sister company in the portfolio.
What we can cover:
– Current talent assessment and coaching
– Organizational design, job descriptions, job posting and hiring
– Consumer immersions and fresh energy!
Grand Opening Field Marketing Manager, International Car Wash Group
Rebecca is a genuine, compassionate leader and extremely knowledgeable about all things marketing and branding. Her strategic vision turned a number of regional brands and a completely disjointed field marketing group into a national family of brands, which was a monumental undertaking.
I am so grateful for her support and guidance early in my career and look forward to seeing what her next marketing team is able to accomplish.